Why should your business have a website?

Ok, Imagine!

Imagine Rohit owns a “Stylish Nepal” bag store in Labim mall. He carefully designs his store to create an awesome shopping experience and to showcase his amazing collection of bags for his customers. He has been running his business for a decade, and when it comes to the website, he figures that since his store is not too big and is based on a brick and mortar business model, his website’s design and contents don’t really matter.

But, what is a website?

It is an extension of your business on an online platform. Just like your business's physical location, your website can also be in a prime location, showcase your brand and products / services, and convert viewers into customers. So, what type of website might help Rohit do that?

Yes, the answer is a good website. A website that provides information just like your business's location and phone number, and lets customers make online purchases.

What should you do next?

Just like Rohit selected a prime location at Labim mall. The first step to search for a prime location for his website is to select a good domain name (his web address). He can search for his domain (his web address) availability through Google Domain. And, just like how he pays an annual or monthly cost for his location, he needs to pay an annual cost on domain purchase too.

“Stylish Nepal” is a good name, but remember, people might not find it if they search for “bag store”. Therefore, adding “bag” can help people find Rohit’s business more easily.

You can use the “.com” / or “.com.np” extension, setup custom email address, like rohit@stylishnepalbag.com. Doing this will make business look more professional, and can increase brand awareness. Don’t worry about this, Alpi from Alpas Technology Pvt. Ltd. will help you do this. Just say “Hi” to our new recruit Mr. Alpi.

Add your logos to the top, your business names, location, and contact details on the footer of every page and yes encourage customers to email or call if they have any queries.

Yes, you can create different pages like “about us” explaining more about your business, link to your social media accounts, or your staff bios. And, customer reviews- the most important one can be placed too. This will help visitors get to know more about you.

What's unique about your business?

You can include your most unique features too. For example, if Rohit takes custom orders and makes custom bags, he might want to add a new page that allows customers to design their own bags or see different designs for inspiration.

What more can you include in your website?

Create a contact form to get in touch with your customers, add descriptive website contents, and define the 5 W’s of your business loud and clearly. The 5W’s as: Who- Stylish Nepal What- Bag store When- 9pm to 5pm daily Where- Labim Mall, Lalitpur Nepal Why- Custom bag designs by an expert, Rohit.

Use proper font, font sizes, colors and other aspects of design across your website to make it more deep, intelligent, complete, elegant, presentable, and professional.

What Next?

Just say hello to Alpi, and he will help you guide you to design and develop a website for your business. Contact for more details.